WRITING EVENT PLANNING SOCIAL MEDIA LEADERSHIP RECOMMENDATIONS
MACKINAC BRIDGE RUN ACES DAY MENTORING: A RUNNING START
MACKINAC BRIDGE LABOR DAY RUN 2009
Photo by Bill Phillips
Event Description:
A five-mile run at sunrise across the largest suspension bridge in North America, the Mackinac Bridge.
Event objective: Highlight the importance of regular physical activity and recognize those who embrace a healthy lifestyle.
Key Planning Tasks:Collaborate with team members and partner organizations to solidify logistics
Communicate with 400 participants through e-mail, mail and Bridge Run blog
Organize pre-run pasta dinner for 500 securing venue and catering
Coordinate transportation and lodging for staff
Delegate event day tasks to team members and volunteers
Manage content, edit and design yearbook for participants
Photo by Bill Phillips
Response:
Participants included: 400 runners representing 64 Michigan counties, and four athletes who are wheelers
“In my 30 years of running this is by far one of my top three runs ever. The Bridge was magnificent, the run felt very safe and organized. Overall a great experience. Thank you so much. I’ll be in the lottery in 2010.” –Anonymous participant
Media Relations Tactic:
Select ten participants from across the state to serve as Fitness Ambassadors, or role models and spokespeople, for the event. Share their personal stories of running and fitness with media outlets in an effort to encourage and motivate others to be active.
Statewide coverage:69 print articles
26 Web stories
Photo by Ike Lee
MACKINAC BRIDGE RUN ACES DAY MENTORING: A RUNNING START
MACKINAC BRIDGE LABOR DAY RUN 2009
Photo by Bill Phillips
Event Description:
A five-mile run at sunrise across the largest suspension bridge in North America, the Mackinac Bridge.
Event objective: Highlight the importance of regular physical activity and recognize those who embrace a healthy lifestyle.
Key Planning Tasks:
Photo by Bill Phillips
Response:
Participants included: 400 runners representing 64 Michigan counties, and four athletes who are wheelers
“In my 30 years of running this is by far one of my top three runs ever. The Bridge was magnificent, the run felt very safe and organized. Overall a great experience. Thank you so much. I’ll be in the lottery in 2010.” –Anonymous participant
Media Relations Tactic:
Select ten participants from across the state to serve as Fitness Ambassadors, or role models and spokespeople, for the event. Share their personal stories of running and fitness with media outlets in an effort to encourage and motivate others to be active.
Statewide coverage:
Photo by Ike Lee