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PUBLIC RELATIONS 101 WITH MSU PRSSA

Posted: May 16th, 2010 | Author: Sarah Siewert | Filed under: PR and Event Planning | No Comments »

I started my collegiate career with the sole intention of going to veterinary school (obviously). The word “veterinarian” brings most people images of puppies, kittens, white lab coats, and furry little legs wrapped in gauze. But when my choice in major took a 180 degree-turn to communication and public relations, the vision people had for my future became blurred.

“Can you get a job with that major?” “What exactly would you be doing?” “Isn’t that, like, party planning?”

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PUPPIES GONE VIRAL

Posted: May 16th, 2010 | Author: Sarah Siewert | Filed under: PR and Event Planning | No Comments »

Click here for the live feed

Videos that become viral are usually funny, heartwarming, shocking or cute. Nothing is cuter than watching puppies nap, pounce, nip and tumble. So it is no surprise that a litter of six Shiba Inu (sounds like She-buh E-new) puppies have become the viral flavor of the month. These five-week-old balls of fur are live 24/7 thanks to a webcam and the interactive video site UStream. As I type, there are 26,428 viewers watching the pups sleeping in a pile of crossed paws and noses. According to the TODAY show, there have been more than four million views in the last week.

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THE EVOLUTION OF MY INVOLVEMENT IN SOCIAL MEDIA

Posted: May 16th, 2010 | Author: Sarah Siewert | Filed under: PR and Event Planning | No Comments »

The most primitive stage of my social media involvement began in seventh grade when I created my AIM screen name. Even though I spent the entire day surrounded by friends at school, it was imperative to sign in every night to chat. Bleep bloop bleep bloop with each back-and-forth message. The most self-defining online identifier was my buddy profile. It had to be the right color, have “cute” quotes, and subtle hints about current crushes. Read the rest of this entry »

EVENT PLANNING IS NOT FOR THE FAINT OF HEART

Posted: May 16th, 2010 | Author: Sarah Siewert | Filed under: PR and Event Planning | No Comments »

Event planning on TV:

Sex and the City PR exec Samantha Jones makes planning events look sexy and fabulous. All you have to do is make a few calls, show up in a killer outfit, grab a cocktail and greet your famous guests with a kiss on the cheek.

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